„MEDIA IN CHINA, CHINA IN THE MEDIA. PROCESSES, STRATEGIES, IMAGES, IDENTITIES”

November 7-8 (Monday-Tuesday), 2011
Aula Collegium Novum Jagiellonian University KRAKÓW, POLAND

Konferencję objęli patronatem:

Ambasador Nadzwyczajny i Pełnomocny Chińskiej Republiki Ludowej w Polsce, pan Sun Yixi

Wojewoda Małopolski, pan Stanisław Kracik

Marszałek Województwa Małopolskiego, pan Marek Sowa

Prezydent Miasta Krakowa, prof. dr hab. Jacek Majchrowski

Rektor Uniwersytetu Jagiellońskiego, prof. dr hab. Karol Musioł

Dziekan Wydziału Studiów Międzynarodowych i Politycznych UJ, prof. dr hab. Bogdan Szlachta

CONFERENCE PROGRAM

OPENING SPEECHES 9⁰⁰ - 9³⁰

PANEL 1 CULTURAL SPACE, IDENTITY AND COMMUNICATION 9³⁰ - 11²⁰

• Prof. Dominique Bouchet University of Southern Denmark.
  Odense Communicating between China and Europe: turning the pitfalls of cultural differences into opportunities.
• Prof. Leszek Korporowicz Jagiellonian University, Krakow.
  Exploring intercultural space. The China gate.
• Dr. Sylwia Jaskuła PEDAGOGIUM College of Social Sciences in Warsaw.
  Educational challenges in the new information space: China.
• Prof. Tomasz Goban-Klas Krakow College of Management and Banking.
  Superwall: reality, myth, media and mentality.
• Discussion

COFFEE BREAK 11²⁰ - 11⁵⁰

PANEL 2 CHINESE MEDIA IN THE MODERN PERIOD 11⁵⁰ - 12⁵⁰

• Prof. Luminiţa Bălan University of Bucharest University of Southern.
  Status planning of the vernacular language (baihua)as reflected in the journals of the early twentieth century.
• Karolina Pawlik, M.A. University of Silesia, Katowice.
  To fear or to feast? Chinese characters and magazine covers by Shanghai modern artists.
• Discussion

LUNCH BREAK 13⁰⁰ - 14⁰⁰

PANEL 3 THE CHINESE MEDIA SYSTEM AND TRANSFORMATION PROCESSES 14⁰⁰ - 15⁰⁰

• Prof. Huang Hu Fudan University, Shanghai.
  中国新闻侵权行为的认定与处罚 (The definition and punishment of tort in China's press).
• Dr. Beata Klimkiewicz Jagiellonian University, Krakow.
  Media system change: a comparison of CEE and China.
• Discussion

COFFEE BREAK 15⁰⁰ - 15³⁰

PANEL 4 LINGUISTIC STRATEGIES 15³⁰ - 17⁰⁰

• Dr. Marcin Jacoby University of Warsaw.
  Enemy of the Party is the enemy of the nation – strategies of internal PR in China. Liu Xiaobo case study.
• Joanna Hiler, M.A. Adam Mickiewicz University, Poznań.
  The language of Chinese advertising.
• Sylvia Ting-yu Lee, M.A. University of Warsaw.
  The role of media on culture in the global Chinese language education (1995-2010).
• Discussion

PANEL 5 CONTENT ANALYSES OF CHINESE MEDIA 9⁰⁰ - 10⁵⁰

• Dr. Dominik Mierzejewski University of Łódź.
  Budget, transparency, and “Nanfang chuang”.
• Dr. Joanna Wardęga Jagiellonian University, Krakow.
  The image of the Olympic Games and the World Expo as constructed in various Chinese media – a comparison.
• Dr. Adina Zemanek Jagiellonian University, Krakow.
  Cultural closeness and remoteness in Chinese fashion magazines.
• Dr. Bogdan Zemanek Jagiellonian University, Krakow.
  Ethnic minorities in Chinese media: still “exotic”?.
• Discussion

COFFEE BREAK 10⁵⁰ - 11²⁰

PANEL 6 IMAGES OF CHINA IN FOREIGN MEDIA. PART 1 11²⁰ - 12³⁰

• Prof. Volodymyr Yevtukh National Pedagogical Dragomanov University, Kyiv.
  China in Ukrainian media: analysis and estimation by Chinese students of Dragomanov University.
• Prof. Zhang Xiaoying Beijing Foreign Studies University.
  „The Economist’s” construction of China’s international role.
• Dr. Karolina Golemo Jagiellonian University, Krakow.
  Venturesome, mysterious, isolated. The image of Chinese immigrants in the Italian mass media.
• Discussion

LUNCH BREAK 13⁰⁰ - 14⁰⁰

PANEL 7 ALTERNATIVE MEDIA AND GRASSROOTS INITIATIVES 14⁰⁰ - 15³⁰

• Prof. Bu Wei Chinese Academy of Social Sciences.
  Migrant Workers, Communication and Empowerment.
• Prof. Cao Jin Fudan University, Shanghai.
  The production of alternative media in mainland China. The journal "Friend Exchange" - case study.
• Dr. Zhai Zheng Beijing Foreign Studies University.
  Citizen Journalism In China.
• Discussion

COFFEE BREAK 15³⁰ - 16⁰⁰

PANEL 8 IMAGES OF CHINA IN FOREIGN MEDIA. PART 2 16⁰⁰ - 17³⁰

• Dr. Michał Bukowski Jagiellonian University, Krakow.
  Discursive representations of China in the Polish media. A content analysis of 14 news sources in 2009-2010.
• Dr. Jarosław Jura, Kaja Kałużyńska, M.A. Łazarski University, Warsaw, Jagiellonian University, Krakow.
  Perception of China and the Chinese among the users of Angolan and Zambian Internet forums.
• Dobrochna Olszewska, M.A. Nicolaus Copernicus University, Toruń, Universitas Pendidikan Ganesha, Singaraja.
  Indonesian 'Chineseness' . The image of the Chinese diaspora in Indonesian film. Character portrayal and interethnic relations.
• Discussion

CONFERENCE CLOSING 17³⁰ - 17⁴⁵